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A November evening in Dubai gained a new highlight when Iraqi-American entrepreneur Noor Stars welcomed guests to Someone’s House for a private presentation of her fragrance line, Nafas. The gathering brought together media personalities, creators, friends, and beauty voices in one of the city’s newest private venues. Someone’s House offered a warm, welcoming tone for the night.
Noor Stars, born Noor Naim, established her name in the digital media world before entering the fragrance industry. Her early years took her through Iraq, Syria, Turkey, and the United States, shaping a multicultural identity. Her rise began with YouTube, where her unique popularity, close audience engagement, and successful work led the way for a new digital era. She reached a milestone when she became the first creator in the Arab world to pass the ten-million-subscriber mark.
Her work consists of vlogs, beauty video formats, comedy, lifestyle stories, and an extended social media portfolio. She also runs Stars Podcast, a program that hosts conversations around culture, entertainment, and public spheres. Her authority in the region received honors from Forbes Middle East, which placed her on its “30 Under 30” list.
Names from the international beauty industry, such as Dior, L'Oréal, Pantene, MAC Cosmetics, and Benefit, have collaborated with her. Her next chapter, a fragrance line inspired by her own name, was made possible through the collaborations.
Nafas's footprints, Noor’s entry into the fragrance market, and carries her brand’s core. The line takes its name from the Arabic word for “breath,” a concept she describes as central to memory and being. In her own words, “Nafas is a piece of my heart, shared with yours.” She also represents the line as “my story, my emotions, and my identity wrapped in a scent.”
The night at Someone’s House gave guests early access to the three scents from the first collection: OUD, JASMIN, and VANILLA. Noor explains their purpose as expressions of personal essence. She uses phrases such as “a reflection of the soul,” “soulful fragrances,” and “accessible luxury” to describe her brand's philosophy.
All fragrances in the line are available in Extrait de Parfum form, featuring a high oil concentration of 25%, which provides long-lasting wear. Noor highlights “Made in the UAE, crafted for the world.” Interpretation of Middle Eastern fragrance heritage through product quality.
The debut line introduces three signature scents:
Guests at the event received guided introductions for each scent. Noor pointed out the character notes for the collection: the warmth of oud, the floral brightness of jasmine, and the softness of vanilla. She also presented the concept of layering, explaining that wearers can combine scents to form personal combinations.
Nafas will enter the global market with sales hosted on the brand’s official website.
Someone’s House supplied a strong setting for the gathering. The venue offers a private, invitation-only approach for those seeking the ambiance of a genuine private gathering. The venue accommodates up to 300 guests and provides hosts with space for both intimate corners and event zones.
A social flow carried guests between the fragrance zones, accompanied by live commentary from Noor, who moved through the rooms in conversation with her audience.
Asil Ersoydan, Chairman of Someone’s Entertainment Group, joined the night with a short address honoring the collaboration. His words outlined the relationship between the venue and high-profile brand launches:
“Someone’s House welcomes prestigious brands for launch gatherings. Our team is proud to have hosted Noor and her fragrance line. We have developed a private venue with a new concept and plan to further collaborate with other industries. Our work continues in support of brand initiatives."
His message represented the venue’s mission: to offer a cozy environment for brands, creators, and partners seeking a private location with a personal tone. Someone’s House portrays its own code as a welcoming, warm, and fully controlled environment for businesses that need an exceptional presentation.
Dubai gained deeper cultural luster during the evening. Guests entered Someone’s House with continual curiosity, and the place had a bright tone from the first moments. The city attracted creators who built new ventures through personal stories, and Noor Stars added fresh vitality to this expanding wave through her work in the UAE. Her choice to base Nafas in Dubai increased the city’s influence in the beauty industry.
Guests circulated through Someone’s House in a soothing rhythm. Social corners were located beside dining areas, and fragrance tables were arranged for the evening. Conversations flowed naturally through the home's layout. Media crews filmed Noor and collected her words for future stories.
As Noor gets ready for a more extensive communication phase, Dubai approaches the worldwide release date for Nafas. Early signals indicate strong interest across regional channels, and her team proceeds in scheduled stages. Analysts refer to her fragrance venture's continued traction and highlight her extensive online reach. The upcoming launch follows a rollout strategy based on media visibility and targeted outreach.
Her audience responds in similar volume. Engagement across her platforms shows consistent trends leading up to the release. Industry observers attribute the growth to her well-established influence in local marketplaces.
The event at Someone’s House displayed an intersection of personal narrative, fragrance, and community engagement. The welcoming ambiance, the attendance of reputable media figures, and Noor’s storytelling lent the night a lively motion. Guests left with first impressions of Nafas and an awareness of the passion behind the project.
Someone’s House confirmed its position as one of Dubai’s latest private venues designed for brand gatherings, creative nights, and high-profile celebrations. The evening was an interaction point for fragrance culture and digital influence inside an atmosphere built with a homelike spirit and an event-driven foundation.
