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Charlotte Tilbury hosted a two-day concealer launch at Someone's House, transforming Dubai's private venue into a beauty deck for influencers and VVVIPs.
Charlotte Tilbury organized an exclusive two-day event at Someone's House, a private brand launch venue, for Dubai's beauty industry. The House sealed itself off for the private event. For two days, Charlotte's crew had the upper hand.
The House was revamped for the Airbrush Flawless Concealer debut. Rooms became editorial sets. Mirrors turned into classrooms. There was a case for every viewpoint. All the guests exerted a distinct kind of sway.
Charlotte Tilbury, a celebrated British makeup artist and entrepreneur, has been instrumental in transforming the global beauty industry throughout the past three decades. She achieved widespread recognition in the 1990s, a period known for supermodels, and was the sought-after artist for influential figures like Kate Moss, Gisele Bündchen, and many top Hollywood actors. She launched her own brand in 2013, using her behind-the-scenes experience to share red-carpet styling tips with women. She totally believes makeup empowers women, once saying, "Give a woman the right makeup, and she can conquer the world."
As with every brand event, the House team prepared for Charlotte Tilbury and decorated the interior in line with the event concept. Mohamad Seif's lens documented the event. Guests were welcomed by a custom engraving bar, where they received tagged makeup brushes as presents. Makeup stations, technical lighting, and training areas replaced the house's furniture.
Live makeup demonstrations continued nonstop, paced only by music. Zafer Özkan's saxophone notes floated through the air. The room's energy was in DJ Sonya's hands.
Day two was exclusively for VVVIP clients. The house underwent another transformation for them. A mock studio, purpose-built for instruction, hosted professional live-camera sessions. With lighting rigs, playback monitors, and technical trainers, the House became a busy production site. The celebration ended with a refined and subdued after-party.
Fresh from the success of Netflix's Love is Blind Habibi, Nour joined as the event's unofficial red carpet. She was followed by cameras into every room. Her screen-tested face became the natural ambassador for the concealer's promise: flawless under pressure.
A detail-oriented makeup artist and content creator. Becoming an informal reviewer, Reeman attended on both days. Her take? Controlled formula, photogenic finish, clean application. Before the second set of guests showed up, her verdict was made public.
Known for her time split between Riyadh, Amsterdam, and Dubai, Leen offered the editorial layer. Her post-event storyboards had already circulated before the guests left.
A digital fixture with pan-GCC reach. Maryam's showing up made it clear to everyone that the product would sell out quickly.
Danish-Palestinian voice of the modern working parent. Between shots, Basma explained how concealer worked for those who carry children and calendars at the same time.
Licensed dentist and fashion analyst. Bana's aesthetic balances clinical precision with Arabian elegance. Among the guests over 30, her retelling of the event was the most widely discussed.
Modestwear and wellness. Tassneem stood near the engraving bar, always surrounded by smaller creators seeking her advice. There was an understated importance to her presence.
Abu Dhabi resident. Known for luxury travel, rare skincare, and exclusive hospitality. You can see her life of luxury and travel on her personal blog. Her being at the event highlighted the product's luxury status, targeting customers who think beauty is key to a high-class lifestyle.
The Takeaway
Someone's House was on point with the beat, the hosting, and the quiet needed for launching glamorous brands. The House has a tight calendar. Starting it up again changes the layout. We've had brand story nights, sneak peeks of new collections, exclusive dinners, media chats, and movie premieres before. In each case, the House welcomed the tone.